OfferWelcome offer for new players
LicenceSpelinspektionen
SwishTrustlyVisaBank
Best bookmakers in Sweden
Sweden replaced its monopoly with a licensing system in 2019 and made the rules unusually clear: BankID at registration, a mandatory deposit limit on day one, one welcome bonus per operator and never another, and Spelpaus, a national register that shuts every licensed site with one click. Betsson, born in Sweden, Unibet, from the same Stockholm roots, and bet365 lead the licensed market. Here are the three that scored best in our tests with a Swedish account.
How betting works in Sweden
Spelinspektionen licenses operators, who register customers through BankID, the national digital identity, so verification is complete at sign-up; every account must set a deposit limit before the first deposit, and every login checks Spelpaus. The single-bonus rule limits operators to one welcome offer per customer, for the life of the account; there are no reloads, no free bets for existing customers and no VIP schemes. Unlicensed operators are blocked and, since 2023, banned from advertising and from using Swedish payment providers.
Svenska Spel, the former monopoly, ATG for racing, Betsson, Unibet, bet365, Betway, LeoVegas and others hold licences; prices on Allsvenskan, hockey and European football sit around five percent margin. Winnings from licensed operators are tax-free; winnings from sites outside the EU and EEA are taxable.
Payments are Swish, the mobile payment every Swede uses, Trustly, BankID-verified bank transfers and cards; Swish and Trustly withdrawals arrived within hours in our tests.
The three best betting sites in Sweden
Ranked by our test score. All three hold a Spelinspektionen licence.
OfferWelcome offer, live streaming
LicenceSpelinspektionen
SwishTrustlyVisaBank
OfferBet credits for new customers
LicenceSpelinspektionen
SwishTrustlyVisaBank
The three, in short
Betsson
Swedish-born and Swedish-licensed, Betsson runs a clean product on its home market, with streaming, a bet builder and Swish withdrawals within hours in our test; prices sit at the market average.
Unibet
Unibet, founded in Stockholm before it moved to Malta, holds a Swedish licence with one of the best apps in Europe, streaming, statistics and Trustly withdrawals within hours.
bet365
bet365.se brings the global live menu and streaming under the Swedish rules, one bonus and all; Swish withdrawals arrived within hours in our test.
Other tested operators licensed in Sweden
Four of our twenty-two hold Swedish licences; the international platforms are blocked and cut off from Swedish payments.
OfferFree bet for new customers
LicenceSpelinspektionen
SwishTrustlyVisaBank
Payment methods that work in Sweden
Swish and Trustly are instant in and out; cards for those who prefer them.
SwishTrustlyBank transfer (BankID)VisaMastercard
Frequently asked questions
Is online betting legal in Sweden?
Yes, with operators licensed by Spelinspektionen; unlicensed sites are blocked.
Can I get more than one bonus?
No; the law allows one welcome bonus per operator, once.
Are winnings taxed?
Not from licensed operators.
What is Spelpaus?
The national self-exclusion register; one request excludes you from every licensed site.
Rankings on this page come from our tests with a real account opened in the country. Some links are affiliate links; sponsored boxes are labelled and never affect the order.